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Why Do Operators Force Gratuities?
BAD MANNERS: How would you like it if you sat down at a restaurant, you and a companion ordered food, and then. . . you were told you must pay a 20% gratuity? Or if your boss told you that YOU MUST pay out of your own pocket for mandatory Christmas gifts to your fellow co-workers? Then why do some operators levy a "gift tax," err, gratuity on chauffeured clients? ARE YOU A GRATUITY GRABBER? READ MORE...
Does Green Make Cents?
BLACK & GREEN REASONS: Autoblog.com has an extensive review and photos of the $90,000-plus 2010 Mercedes-Benz S400 Hybrid sedan, the greener version of the S550. The reviewer seems befuddled about the reason for such a hybrid vehicle, given its high expense and comparatively lower mileage savings than a Prius or Fusion. As many chauffeured transportation operators will tell you, there is a market among wealthy travelers and corporate clients to be comfortable while appearing green. Green amenities are more likley to be afforded by the upper-income brackets so if there are clients willing to spend, there are operators more than happy to collect. —M.R.
Create Your Own Success.
ITS YOUR BUSINESS: Every month in this country, a minimum of 100 entrepreneurs open a limousine company. Despite a national economic slowdown and what many operators call the worst economy since 1991, ambitious people continue to open luxury limousine companies. A down economy means a smaller pool of potential business. A survey of 460 corporate travel managers, published in the August 14 edition of USA Today, showed that more than 65 percent of those travel professionals reported that they were under strict orders to reduce spending on travel in the coming year. READ MORE...
Out Marketing Your Competition.
MARKETING POINTS: In any competitive market, what will make your service sparkle brighter than the many others who are seeking business? Why should they choose you over the next service listed or maybe even the one with better prices? These are the ideas that will drive your marketing campaign and are (hopefully) already part of your long-term business plan. I've found that the best marketing practice is diligently presenting a consistent image and operating in the same manner over and over again. Consistency is a big key to keeping your clients happy. This means that every chauffeur and staff member treats every client with the same respect and courtesy every time, without exception. It also means focusing on little touches like a positive driver attitude, sharp appearance, or even a particular brand of water in the car every time. Trust me, your clients will notice. Marketing tools should be properly executed for maximum effectiveness. READ MORE...
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